Sesame Street, owned by Sesame Workshop, enforces trademarks on all character names and designs including Elmo, Big Bird, Cookie Monster, and Oscar the Grouch. The brand is especially protective given its association with children.
What You Can Do
- ✓ Sell authentic licensed Sesame Street merchandise you legally purchased
- ✓ Use "Sesame Street" in tags only when selling genuine licensed products
- ✓ Create original character designs that are not substantially similar
- ✓ Sell supplies (e.g., fabric) that happen to be officially licensed
What You Cannot Do
- ✗ Reproduce Sesame Street character designs, silhouettes, or catchphrases on products
- ✗ Use Sesame Street names or imagery in listing titles, tags, or photos without a license
- ✗ Sell fan art or "inspired by" items that feature recognizable Sesame Street elements
- ✗ Imply any official license, sponsorship, or partnership with Sesame Street rights holders
Safe Alternatives
- → Design original characters with a unique style that do not resemble protected ones
- → Use generic descriptive terms (e.g., "cute cat character") instead of character names
- → Create original illustrations inspired by a style or genre rather than a specific character
Check your listings for Sesame Street trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.