Using Peppa Pig on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Peppa Pig, owned by Hasbro (via Entertainment One), is aggressively enforced on Etsy. The character designs, name, and associated branding are heavily protected, especially since the franchise targets young children.

What You Can Do

  • Sell authentic licensed Peppa Pig merchandise you legally purchased
  • Use "Peppa Pig" in tags only when selling genuine licensed products
  • Create original character designs that are not substantially similar
  • Sell supplies (e.g., fabric) that happen to be officially licensed

What You Cannot Do

  • Reproduce Peppa Pig character designs, silhouettes, or catchphrases on products
  • Use Peppa Pig names or imagery in listing titles, tags, or photos without a license
  • Sell fan art or "inspired by" items that feature recognizable Peppa Pig elements
  • Imply any official license, sponsorship, or partnership with Peppa Pig rights holders

Safe Alternatives

  • Design original characters with a unique style that do not resemble protected ones
  • Use generic descriptive terms (e.g., "cute cat character") instead of character names
  • Create original illustrations inspired by a style or genre rather than a specific character

Check your listings for Peppa Pig trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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