Using PAW Patrol on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

PAW Patrol, owned by Spin Master Entertainment, enforces trademarks on all character names, the PAW Patrol logo, and pup designs. The hugely popular children's brand is actively monitored on Etsy.

What You Can Do

  • Sell authentic licensed PAW Patrol merchandise you legally purchased
  • Use "PAW Patrol" in tags only when selling genuine licensed products
  • Create original character designs that are not substantially similar
  • Sell supplies (e.g., fabric) that happen to be officially licensed

What You Cannot Do

  • Reproduce PAW Patrol character designs, silhouettes, or catchphrases on products
  • Use PAW Patrol names or imagery in listing titles, tags, or photos without a license
  • Sell fan art or "inspired by" items that feature recognizable PAW Patrol elements
  • Imply any official license, sponsorship, or partnership with PAW Patrol rights holders

Safe Alternatives

  • Design original characters with a unique style that do not resemble protected ones
  • Use generic descriptive terms (e.g., "cute cat character") instead of character names
  • Create original illustrations inspired by a style or genre rather than a specific character

Check your listings for PAW Patrol trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.