Bluey, owned by Ludo Studio/BBC Studios, has rapidly become one of the most enforced children's character trademarks on Etsy. The character designs, names, and show branding are all actively protected.
What You Can Do
- ✓ Sell authentic licensed Bluey merchandise you legally purchased
- ✓ Use "Bluey" in tags only when selling genuine licensed products
- ✓ Create original character designs that are not substantially similar
- ✓ Sell supplies (e.g., fabric) that happen to be officially licensed
What You Cannot Do
- ✗ Reproduce Bluey character designs, silhouettes, or catchphrases on products
- ✗ Use Bluey names or imagery in listing titles, tags, or photos without a license
- ✗ Sell fan art or "inspired by" items that feature recognizable Bluey elements
- ✗ Imply any official license, sponsorship, or partnership with Bluey rights holders
Safe Alternatives
- → Design original characters with a unique style that do not resemble protected ones
- → Use generic descriptive terms (e.g., "cute cat character") instead of character names
- → Create original illustrations inspired by a style or genre rather than a specific character
Check your listings for Bluey trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.