Puma actively protects its leaping cat logo, brand name, and distinctive formstrip design on Etsy and other marketplaces. The brand has a dedicated IP enforcement program that monitors for unauthorized use of its marks, particularly on athletic wear and sneaker-related listings.
What You Can Do
- ✓ Sell authentic pre-owned Puma items with proof of authenticity
- ✓ Use "Puma" in tags when selling genuine or compatible products
- ✓ Describe items as "compatible with" or "fits" Puma products
- ✓ Provide repair, alteration, or cleaning services for authentic items
What You Cannot Do
- ✗ Use the Puma name or logo on handmade or custom products without a license
- ✗ Create "inspired by" or "dupe" items that reference Puma in titles or tags
- ✗ Use Puma imagery, patterns, or trade dress in product photos or designs
- ✗ Claim or imply any affiliation, sponsorship, or endorsement by Puma
Safe Alternatives
- → Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
- → Create original designs in a similar aesthetic without referencing Puma
- → Focus on materials, techniques, and style descriptions rather than brand names
Check your listings for Puma trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
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Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.