Using Nike on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Nike is one of the most aggressively enforced trademarks on Etsy. The Nike swoosh and brand name are instantly recognizable and any unauthorized use will almost certainly result in a takedown. Nike has a dedicated brand protection team that actively monitors marketplaces.

What You Can Do

  • Sell authentic pre-owned Nike items with proof of authenticity
  • Use "Nike" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Nike products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Nike name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Nike in titles or tags
  • Use Nike imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Nike

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Nike
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Nike trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.