Using Adidas on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Adidas actively protects its name, three-stripe mark, and trefoil logo on Etsy and other platforms. The three-stripe design is especially aggressively enforced, even in stylized forms. Sellers should avoid any reference to the brand or its iconic marks.

What You Can Do

  • Sell authentic pre-owned Adidas items with proof of authenticity
  • Use "Adidas" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Adidas products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Adidas name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Adidas in titles or tags
  • Use Adidas imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Adidas

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Adidas
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Adidas trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.