Using Under Armour on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Under Armour protects its brand name, UA interlocking logo, and distinctive product designs. The brand actively monitors Etsy for unauthorized use of its trademarks.

What You Can Do

  • Sell authentic pre-owned Under Armour items with proof of authenticity
  • Use "Under Armour" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Under Armour products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Under Armour name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Under Armour in titles or tags
  • Use Under Armour imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Under Armour

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Under Armour
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Under Armour trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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