New Balance actively protects its brand name, NB logo, and the distinctive N mark on its shoes. The brand has pursued legal action against counterfeiters and monitors online marketplaces.
What You Can Do
- ✓ Sell authentic pre-owned New Balance items with proof of authenticity
- ✓ Use "New Balance" in tags when selling genuine or compatible products
- ✓ Describe items as "compatible with" or "fits" New Balance products
- ✓ Provide repair, alteration, or cleaning services for authentic items
What You Cannot Do
- ✗ Use the New Balance name or logo on handmade or custom products without a license
- ✗ Create "inspired by" or "dupe" items that reference New Balance in titles or tags
- ✗ Use New Balance imagery, patterns, or trade dress in product photos or designs
- ✗ Claim or imply any affiliation, sponsorship, or endorsement by New Balance
Safe Alternatives
- → Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
- → Create original designs in a similar aesthetic without referencing New Balance
- → Focus on materials, techniques, and style descriptions rather than brand names
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