Using Wednesday on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Wednesday, the Netflix series, is protected alongside the broader Addams Family IP. Character names and distinctive imagery are enforced by multiple rights holders including MGM/Amazon and Netflix.

What You Can Do

  • Sell authentic licensed or vintage Wednesday merchandise you have purchased
  • Reference Wednesday in tags for genuinely compatible or related accessories
  • Create original artwork that does not copy any protected imagery or logos
  • Describe handmade items with generic genre terms rather than the franchise name

What You Cannot Do

  • Use Wednesday names, logos, or character imagery on unlicensed products
  • Sell fan art that reproduces specific Wednesday characters, scenes, or logos
  • Include Wednesday in listing titles or tags for items that are not officially licensed
  • Claim or imply affiliation with the Wednesday franchise or its rights holders

Safe Alternatives

  • Create original fantasy, sci-fi, or genre artwork that does not reference the franchise
  • Use descriptive themes (e.g., "wizard school", "space opera") instead of franchise names
  • Design original characters or worlds inspired by the genre, not by Wednesday specifically

Check your listings for Wednesday trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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