Using Stranger Things on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Stranger Things, owned by Netflix, actively protects its title, logo, and character names. Netflix has become increasingly aggressive about IP enforcement on Etsy, especially for its most popular original series.

What You Can Do

  • Sell authentic licensed or vintage Stranger Things merchandise you have purchased
  • Reference Stranger Things in tags for genuinely compatible or related accessories
  • Create original artwork that does not copy any protected imagery or logos
  • Describe handmade items with generic genre terms rather than the franchise name

What You Cannot Do

  • Use Stranger Things names, logos, or character imagery on unlicensed products
  • Sell fan art that reproduces specific Stranger Things characters, scenes, or logos
  • Include Stranger Things in listing titles or tags for items that are not officially licensed
  • Claim or imply affiliation with the Stranger Things franchise or its rights holders

Safe Alternatives

  • Create original fantasy, sci-fi, or genre artwork that does not reference the franchise
  • Use descriptive themes (e.g., "wizard school", "space opera") instead of franchise names
  • Design original characters or worlds inspired by the genre, not by Stranger Things specifically

Check your listings for Stranger Things trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.