Using Versace on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Versace protects its Medusa head logo, brand name, and signature Baroque patterns aggressively. The brand regularly monitors online marketplaces and issues takedowns for any unauthorized use of its distinctive marks.

What You Can Do

  • Sell authentic pre-owned Versace items with proof of authenticity
  • Use "Versace" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Versace products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Versace name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Versace in titles or tags
  • Use Versace imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Versace

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Versace
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Versace trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.