Sanrio enforces trademarks on all its characters including Hello Kitty, My Melody, Cinnamoroll, Kuromi, and others. The company has a dedicated IP enforcement team that actively monitors Etsy for unauthorized character use.
What You Can Do
- ✓ Sell authentic licensed Sanrio merchandise you legally purchased
- ✓ Use "Sanrio" in tags only when selling genuine licensed products
- ✓ Create original character designs that are not substantially similar
- ✓ Sell supplies (e.g., fabric) that happen to be officially licensed
What You Cannot Do
- ✗ Reproduce Sanrio character designs, silhouettes, or catchphrases on products
- ✗ Use Sanrio names or imagery in listing titles, tags, or photos without a license
- ✗ Sell fan art or "inspired by" items that feature recognizable Sanrio elements
- ✗ Imply any official license, sponsorship, or partnership with Sanrio rights holders
Safe Alternatives
- → Design original characters with a unique style that do not resemble protected ones
- → Use generic descriptive terms (e.g., "cute cat character") instead of character names
- → Create original illustrations inspired by a style or genre rather than a specific character
Check your listings for Sanrio trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
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Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.