Hello Kitty, owned by Sanrio, is one of the most recognizable and heavily protected character trademarks globally. Sanrio actively monitors Etsy and issues takedowns for any unauthorized use of the Hello Kitty character, name, or associated imagery.
What You Can Do
- ✓ Sell authentic licensed Hello Kitty merchandise you legally purchased
- ✓ Use "Hello Kitty" in tags only when selling genuine licensed products
- ✓ Create original character designs that are not substantially similar
- ✓ Sell supplies (e.g., fabric) that happen to be officially licensed
What You Cannot Do
- ✗ Reproduce Hello Kitty character designs, silhouettes, or catchphrases on products
- ✗ Use Hello Kitty names or imagery in listing titles, tags, or photos without a license
- ✗ Sell fan art or "inspired by" items that feature recognizable Hello Kitty elements
- ✗ Imply any official license, sponsorship, or partnership with Hello Kitty rights holders
Safe Alternatives
- → Design original characters with a unique style that do not resemble protected ones
- → Use generic descriptive terms (e.g., "cute cat character") instead of character names
- → Create original illustrations inspired by a style or genre rather than a specific character
Check your listings for Hello Kitty trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
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Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.