Using Sailor Moon on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Sailor Moon, owned by Naoko Takeuchi/Toei Animation, enforces trademarks on character names, transformation sequences imagery, and the distinctive character designs. The franchise remains actively protected.

What You Can Do

  • Sell authentic licensed Sailor Moon merchandise or imported goods
  • Use "Sailor Moon" in tags when selling genuine licensed products
  • Create original anime-style artwork that does not copy specific characters
  • Sell handmade items inspired by a genre aesthetic without using the series name

What You Cannot Do

  • Reproduce Sailor Moon characters, scenes, or logos on unlicensed merchandise
  • Use Sailor Moon in listing titles or tags for fan art or unofficial products
  • Sell prints, stickers, or apparel featuring recognizable Sailor Moon artwork
  • Claim or imply licensing from Sailor Moon publishers or studios

Safe Alternatives

  • Create original anime-style characters and artwork in your own unique style
  • Use genre terms (e.g., "shonen-style", "magical girl") without referencing specific series
  • Design original Japanese-art-inspired items without copying specific series elements

Check your listings for Sailor Moon trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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