Using My Hero Academia on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

My Hero Academia (Boku no Hero Academia), owned by Shueisha/Bones, enforces trademarks on hero names, character designs, and the U.A. High School branding. The franchise is actively protected on Etsy.

What You Can Do

  • Sell authentic licensed My Hero Academia merchandise or imported goods
  • Use "My Hero Academia" in tags when selling genuine licensed products
  • Create original anime-style artwork that does not copy specific characters
  • Sell handmade items inspired by a genre aesthetic without using the series name

What You Cannot Do

  • Reproduce My Hero Academia characters, scenes, or logos on unlicensed merchandise
  • Use My Hero Academia in listing titles or tags for fan art or unofficial products
  • Sell prints, stickers, or apparel featuring recognizable My Hero Academia artwork
  • Claim or imply licensing from My Hero Academia publishers or studios

Safe Alternatives

  • Create original anime-style characters and artwork in your own unique style
  • Use genre terms (e.g., "shonen-style", "magical girl") without referencing specific series
  • Design original Japanese-art-inspired items without copying specific series elements

Check your listings for My Hero Academia trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.