Using Premier League on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

The Premier League enforces trademarks on the league name, lion logo, and all associated club names and crests. European football is increasingly active in IP enforcement on US-based platforms like Etsy.

What You Can Do

  • Sell authentic licensed or pre-owned Premier League merchandise
  • Use "Premier League" in tags only when listing genuine licensed products
  • Create original sports-themed designs that do not use league or team logos
  • Sell generic sport-related items without referencing specific leagues or teams

What You Cannot Do

  • Use Premier League logos, team names, or league marks on unlicensed products
  • Sell fan-made jerseys, hats, or apparel featuring Premier League trademarks
  • Include Premier League in titles or tags for items that are not officially licensed
  • Copy official Premier League designs, color schemes, or trade dress

Safe Alternatives

  • Create original sports-themed designs using generic imagery (balls, fields, trophies)
  • Use general sports terminology instead of league, team, or event names
  • Design items around the sport itself (e.g., "football fan") rather than specific organizations

Check your listings for Premier League trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.