FIFA enforces trademarks on the FIFA name, World Cup branding, tournament logos, and associated imagery. Enforcement intensifies significantly during World Cup years.
What You Can Do
- ✓ Sell authentic licensed or pre-owned Fifa merchandise
- ✓ Use "Fifa" in tags only when listing genuine licensed products
- ✓ Create original sports-themed designs that do not use league or team logos
- ✓ Sell generic sport-related items without referencing specific leagues or teams
What You Cannot Do
- ✗ Use Fifa logos, team names, or league marks on unlicensed products
- ✗ Sell fan-made jerseys, hats, or apparel featuring Fifa trademarks
- ✗ Include Fifa in titles or tags for items that are not officially licensed
- ✗ Copy official Fifa designs, color schemes, or trade dress
Safe Alternatives
- → Create original sports-themed designs using generic imagery (balls, fields, trophies)
- → Use general sports terminology instead of league, team, or event names
- → Design items around the sport itself (e.g., "football fan") rather than specific organizations
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