Using Olympics on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

The International Olympic Committee (IOC) is extremely aggressive about protecting Olympic trademarks. The Olympic rings, the word "Olympics," "Olympic," and even references to specific Games are all strictly enforced. The IOC has special legal protections in many countries.

What You Can Do

  • Sell authentic licensed or pre-owned Olympics merchandise
  • Use "Olympics" in tags only when listing genuine licensed products
  • Create original sports-themed designs that do not use league or team logos
  • Sell generic sport-related items without referencing specific leagues or teams

What You Cannot Do

  • Use Olympics logos, team names, or league marks on unlicensed products
  • Sell fan-made jerseys, hats, or apparel featuring Olympics trademarks
  • Include Olympics in titles or tags for items that are not officially licensed
  • Copy official Olympics designs, color schemes, or trade dress

Safe Alternatives

  • Create original sports-themed designs using generic imagery (balls, fields, trophies)
  • Use general sports terminology instead of league, team, or event names
  • Design items around the sport itself (e.g., "football fan") rather than specific organizations

Check your listings for Olympics trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

Frequently Asked Questions

Related Guides

Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.