Hermes is extremely protective of its trademarks, including the brand name, horse-and-carriage logo, and distinctive product designs like the Birkin bag shape. Hermes has famously pursued lawsuits even against NFT creators, demonstrating a zero-tolerance approach.
What You Can Do
- ✓ Sell authentic pre-owned Hermes items with proof of authenticity
- ✓ Use "Hermes" in tags when selling genuine or compatible products
- ✓ Describe items as "compatible with" or "fits" Hermes products
- ✓ Provide repair, alteration, or cleaning services for authentic items
What You Cannot Do
- ✗ Use the Hermes name or logo on handmade or custom products without a license
- ✗ Create "inspired by" or "dupe" items that reference Hermes in titles or tags
- ✗ Use Hermes imagery, patterns, or trade dress in product photos or designs
- ✗ Claim or imply any affiliation, sponsorship, or endorsement by Hermes
Safe Alternatives
- → Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
- → Create original designs in a similar aesthetic without referencing Hermes
- → Focus on materials, techniques, and style descriptions rather than brand names
Check your listings for Hermes trademark issues
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