Using Louis Vuitton on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Louis Vuitton is arguably the most aggressively enforced trademark in the fashion world. Their monogram pattern, LV initials, and Damier check pattern are all protected. Louis Vuitton has a history of suing individual crafters and Etsy sellers.

What You Can Do

  • Sell authentic pre-owned Louis Vuitton items with proof of authenticity
  • Use "Louis Vuitton" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Louis Vuitton products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Louis Vuitton name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Louis Vuitton in titles or tags
  • Use Louis Vuitton imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Louis Vuitton

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Louis Vuitton
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Louis Vuitton trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

Frequently Asked Questions

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.