Using Garfield on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Garfield, owned by Paramount/Nickelodeon (via Viacom), protects the character design, name, and associated imagery. The distinctive orange tabby cat design is enforced on online marketplaces.

What You Can Do

  • Sell authentic licensed Garfield merchandise you legally purchased
  • Use "Garfield" in tags only when selling genuine licensed products
  • Create original character designs that are not substantially similar
  • Sell supplies (e.g., fabric) that happen to be officially licensed

What You Cannot Do

  • Reproduce Garfield character designs, silhouettes, or catchphrases on products
  • Use Garfield names or imagery in listing titles, tags, or photos without a license
  • Sell fan art or "inspired by" items that feature recognizable Garfield elements
  • Imply any official license, sponsorship, or partnership with Garfield rights holders

Safe Alternatives

  • Design original characters with a unique style that do not resemble protected ones
  • Use generic descriptive terms (e.g., "cute cat character") instead of character names
  • Create original illustrations inspired by a style or genre rather than a specific character

Check your listings for Garfield trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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