Formula 1 (owned by Liberty Media) enforces its F1 logo, team names, driver names, and circuit branding. The sport's growing popularity has led to increased merchandise demand and correspondingly active enforcement.
What You Can Do
- ✓ Sell authentic licensed or pre-owned Formula 1 merchandise
- ✓ Use "Formula 1" in tags only when listing genuine licensed products
- ✓ Create original sports-themed designs that do not use league or team logos
- ✓ Sell generic sport-related items without referencing specific leagues or teams
What You Cannot Do
- ✗ Use Formula 1 logos, team names, or league marks on unlicensed products
- ✗ Sell fan-made jerseys, hats, or apparel featuring Formula 1 trademarks
- ✗ Include Formula 1 in titles or tags for items that are not officially licensed
- ✗ Copy official Formula 1 designs, color schemes, or trade dress
Safe Alternatives
- → Create original sports-themed designs using generic imagery (balls, fields, trophies)
- → Use general sports terminology instead of league, team, or event names
- → Design items around the sport itself (e.g., "football fan") rather than specific organizations
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