Selling Toys & Games on Etsy: Compliance Guide

In the US, the CPSIA requires that children's products (designed for children 12 and under) undergo third-party testing for lead, phthalates, and other hazards. Products must carry permanent tracking labels. Even handmade wooden toys, plush animals, and fabric dolls are subject to these requirements. Failure to comply can result in fines and product recalls.

Toys must include appropriate age recommendations. Items with small parts that pose choking hazards must carry warnings for children under 3. Etsy listings should clearly state the recommended age range and include any required safety warnings in the product description and on the physical product or packaging.

The toy category is heavily impacted by trademark and copyright enforcement. Selling handmade toys resembling Disney characters, Pokemon, Marvel heroes, or other licensed properties without authorization is infringement. Even "inspired by" items that clearly depict copyrighted characters can be taken down. Create original character designs to stay compliant.

Materials used in children's toys must be non-toxic and free from banned substances. Paints, dyes, and finishes must meet safety standards for children's products. Clearly disclose all materials used in your toys, including fabric content, stuffing materials, and any paints or finishes applied. This information helps buyers make safe choices.