Conditional: Handmade toys are allowed on Etsy but must meet consumer product safety standards, especially for items marketed to children.
Etsy's Policy on Handmade Toys
Handmade toys are allowed on Etsy and are a popular product category. However, toys intended for children under 12 are subject to strict consumer product safety regulations in the United States and other countries. Sellers must comply with CPSIA (Consumer Product Safety Improvement Act) requirements, which include third-party testing and labeling obligations for children's products.
Safety Requirements for Children's Toys
In the US, toys intended for children under 12 must comply with CPSIA requirements, including ASTM F963 (toy safety standard), lead and phthalate limits, third-party testing by a CPSC-accredited lab, and tracking labels. Small parts regulations (16 CFR 1501) apply to toys for children under 3. The CPSC can take enforcement action against non-compliant products regardless of where they are sold.
Materials and Construction
Use non-toxic, child-safe materials such as natural wood with food-grade finishes, organic cotton, and non-toxic paints and dyes. Avoid small detachable parts in toys for young children, sharp edges or points, long strings or cords that could pose a strangulation hazard, and materials that could break into sharp fragments. Sturdy construction is essential to prevent parts from detaching during play.
Marketing and Labeling
Clearly indicate the recommended age range for your toys. Products marketed to children must include a tracking label with manufacturer information and production date. If your toys are not intended for children (decorative collectibles, art dolls), make this clear in your listing to avoid triggering children's product regulations. However, do not label an obviously child-oriented toy as "not a toy" to circumvent safety requirements.
Requirements
- ✓ CPSIA compliance for children's toys (ASTM F963 testing, lead/phthalate limits)
- ✓ Third-party testing by a CPSC-accredited lab for children's products
- ✓ Tracking labels with manufacturer info and production date
- ✓ Age-appropriate design with no small parts for children under 3
- ✓ Non-toxic materials and finishes
Restrictions
- ✗ Small parts in toys intended for children under 3 are prohibited (16 CFR 1501)
- ✗ Lead and phthalate content must be below CPSIA limits
- ✗ Toys with projectiles or sharp edges may face additional restrictions
- ✗ Magnetic toys with small magnets are subject to strict safety rules
Seller Tips
- → Get your children's toys tested by a CPSC-accredited lab to ensure compliance with ASTM F963.
- → Use natural, non-toxic materials and clearly list all materials in your product descriptions.
- → Include a clear recommended age range and any applicable safety warnings in every listing.
- → If selling adult collectibles or decorative items, clearly market them as such to avoid children's product regulations.
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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
Related Guides
Can You Sell Crochet on Etsy?
Yes, crocheted items and crochet patterns are fully allowed on Etsy.
Can You Sell Woodworking on Etsy?
Yes, handmade woodworking projects are fully allowed on Etsy and have a strong buyer community.
Can You Sell Pet Products on Etsy?
Conditional: Handmade pet accessories and toys are allowed, but pet food and supplements have additional regulatory requirements.
Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.