Using Zelda on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

The Legend of Zelda, owned by Nintendo, enforces trademarks on character names (Link, Zelda, Ganondorf), the Triforce symbol, the Hylian crest, and all game-specific imagery. Nintendo's enforcement extends to fan-made items.

What You Can Do

  • Sell authentic pre-owned Zelda games, consoles, or merchandise
  • Use "Zelda" in tags when listing genuine products or compatible accessories
  • Describe accessories as "compatible with" or "fits" Zelda hardware
  • Create original gaming-themed art that does not copy protected characters or logos

What You Cannot Do

  • Use Zelda names, logos, or character art on unlicensed products
  • Sell fan art featuring recognizable Zelda characters or game assets
  • Include Zelda in titles or tags for items that are not genuine or licensed
  • Copy or redistribute Zelda digital assets, sprites, or music

Safe Alternatives

  • Create original pixel art or gaming-themed designs without using specific game assets
  • Use generic gaming terminology (e.g., "retro game", "adventure RPG") instead of franchise names
  • Design original characters or game-inspired items that do not reference Zelda

Check your listings for Zelda trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

Frequently Asked Questions

Related Guides

Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.