Using Simpsons on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

The Simpsons, owned by 20th Television/Disney, enforces trademarks on character names, the distinctive yellow character design, and show branding. Disney's acquisition has strengthened enforcement.

What You Can Do

  • Sell authentic licensed or vintage Simpsons merchandise you have purchased
  • Reference Simpsons in tags for genuinely compatible or related accessories
  • Create original artwork that does not copy any protected imagery or logos
  • Describe handmade items with generic genre terms rather than the franchise name

What You Cannot Do

  • Use Simpsons names, logos, or character imagery on unlicensed products
  • Sell fan art that reproduces specific Simpsons characters, scenes, or logos
  • Include Simpsons in listing titles or tags for items that are not officially licensed
  • Claim or imply affiliation with the Simpsons franchise or its rights holders

Safe Alternatives

  • Create original fantasy, sci-fi, or genre artwork that does not reference the franchise
  • Use descriptive themes (e.g., "wizard school", "space opera") instead of franchise names
  • Design original characters or worlds inspired by the genre, not by Simpsons specifically

Check your listings for Simpsons trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.