Using Rolling Stones on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

The Rolling Stones' tongue-and-lips logo is one of the most recognized brand marks in music. The band name, logo, and associated imagery are actively enforced by the Stones' licensing company, Musidor.

What You Can Do

  • Sell authentic vintage Rolling Stones merchandise, vinyl, or memorabilia
  • Use "Rolling Stones" in tags only for genuine licensed or vintage products
  • Create original music-themed artwork that does not reproduce band logos or imagery
  • Sell handmade items inspired by a musical genre without using the artist or band name

What You Cannot Do

  • Reproduce Rolling Stones logos, album art, or likenesses on unlicensed merchandise
  • Use Rolling Stones in listing titles or tags for items that are not authentic merchandise
  • Sell fan-made items that feature the band or artist name, logo, or imagery
  • Claim or imply endorsement or licensing from Rolling Stones or their management

Safe Alternatives

  • Create original music-themed artwork using generic imagery (guitars, notes, vinyl)
  • Use genre terms (e.g., "classic rock", "metal") instead of band or artist names
  • Design original concert or festival-inspired items without referencing specific artists

Check your listings for Rolling Stones trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.