Ray-Ban, owned by EssilorLuxottica, actively protects its brand name and distinctive sunglasses designs like the Wayfarer and Aviator. The brand has a strong enforcement presence on online marketplaces.
What You Can Do
- ✓ Sell authentic pre-owned Ray-Ban items with proof of authenticity
- ✓ Use "Ray-Ban" in tags when selling genuine or compatible products
- ✓ Describe items as "compatible with" or "fits" Ray-Ban products
- ✓ Provide repair, alteration, or cleaning services for authentic items
What You Cannot Do
- ✗ Use the Ray-Ban name or logo on handmade or custom products without a license
- ✗ Create "inspired by" or "dupe" items that reference Ray-Ban in titles or tags
- ✗ Use Ray-Ban imagery, patterns, or trade dress in product photos or designs
- ✗ Claim or imply any affiliation, sponsorship, or endorsement by Ray-Ban
Safe Alternatives
- → Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
- → Create original designs in a similar aesthetic without referencing Ray-Ban
- → Focus on materials, techniques, and style descriptions rather than brand names
Check your listings for Ray-Ban trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
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