Using Pokemon on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Pokemon, owned by The Pokemon Company (Nintendo/Game Freak/Creatures), is one of the most aggressively enforced gaming trademarks on Etsy. All Pokemon character names, designs, and the Pokemon brand itself are heavily protected. The Pokemon Company issues an extremely high volume of takedowns.

What You Can Do

  • Sell authentic pre-owned Pokemon games, consoles, or merchandise
  • Use "Pokemon" in tags when listing genuine products or compatible accessories
  • Describe accessories as "compatible with" or "fits" Pokemon hardware
  • Create original gaming-themed art that does not copy protected characters or logos

What You Cannot Do

  • Use Pokemon names, logos, or character art on unlicensed products
  • Sell fan art featuring recognizable Pokemon characters or game assets
  • Include Pokemon in titles or tags for items that are not genuine or licensed
  • Copy or redistribute Pokemon digital assets, sprites, or music

Safe Alternatives

  • Create original pixel art or gaming-themed designs without using specific game assets
  • Use generic gaming terminology (e.g., "retro game", "adventure RPG") instead of franchise names
  • Design original characters or game-inspired items that do not reference Pokemon

Check your listings for Pokemon trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.