Naruto, owned by Shueisha/VIZ Media/Pierrot, enforces trademarks on character names, the leaf village symbol, and character designs. The franchise remains heavily protected even as new Boruto content continues.
What You Can Do
- ✓ Sell authentic licensed Naruto merchandise or imported goods
- ✓ Use "Naruto" in tags when selling genuine licensed products
- ✓ Create original anime-style artwork that does not copy specific characters
- ✓ Sell handmade items inspired by a genre aesthetic without using the series name
What You Cannot Do
- ✗ Reproduce Naruto characters, scenes, or logos on unlicensed merchandise
- ✗ Use Naruto in listing titles or tags for fan art or unofficial products
- ✗ Sell prints, stickers, or apparel featuring recognizable Naruto artwork
- ✗ Claim or imply licensing from Naruto publishers or studios
Safe Alternatives
- → Create original anime-style characters and artwork in your own unique style
- → Use genre terms (e.g., "shonen-style", "magical girl") without referencing specific series
- → Design original Japanese-art-inspired items without copying specific series elements
Check your listings for Naruto trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
Related Guides
Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.