My Little Pony, owned by Hasbro, enforces trademarks on all character names, the MLP brand, and distinctive pony designs. The brony fan community generates significant Etsy content, making enforcement active.
What You Can Do
- ✓ Sell authentic licensed My Little Pony merchandise you legally purchased
- ✓ Use "My Little Pony" in tags only when selling genuine licensed products
- ✓ Create original character designs that are not substantially similar
- ✓ Sell supplies (e.g., fabric) that happen to be officially licensed
What You Cannot Do
- ✗ Reproduce My Little Pony character designs, silhouettes, or catchphrases on products
- ✗ Use My Little Pony names or imagery in listing titles, tags, or photos without a license
- ✗ Sell fan art or "inspired by" items that feature recognizable My Little Pony elements
- ✗ Imply any official license, sponsorship, or partnership with My Little Pony rights holders
Safe Alternatives
- → Design original characters with a unique style that do not resemble protected ones
- → Use generic descriptive terms (e.g., "cute cat character") instead of character names
- → Create original illustrations inspired by a style or genre rather than a specific character
Check your listings for My Little Pony trademark issues
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.
Frequently Asked Questions
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Don't wait for Etsy to flag your shop
Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.