Lord of the Rings, managed by Middle-earth Enterprises and Warner Bros., enforces trademarks on character names, place names, and distinctive imagery from Tolkien's works. Enforcement has intensified with Amazon's Rings of Power series.
What You Can Do
- ✓ Sell authentic licensed or vintage Lord of the Rings merchandise you have purchased
- ✓ Reference Lord of the Rings in tags for genuinely compatible or related accessories
- ✓ Create original artwork that does not copy any protected imagery or logos
- ✓ Describe handmade items with generic genre terms rather than the franchise name
What You Cannot Do
- ✗ Use Lord of the Rings names, logos, or character imagery on unlicensed products
- ✗ Sell fan art that reproduces specific Lord of the Rings characters, scenes, or logos
- ✗ Include Lord of the Rings in listing titles or tags for items that are not officially licensed
- ✗ Claim or imply affiliation with the Lord of the Rings franchise or its rights holders
Safe Alternatives
- → Create original fantasy, sci-fi, or genre artwork that does not reference the franchise
- → Use descriptive themes (e.g., "wizard school", "space opera") instead of franchise names
- → Design original characters or worlds inspired by the genre, not by Lord of the Rings specifically
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