Cartier enforces its brand name, distinctive jewelry designs (such as the Love bracelet and Juste un Clou), and panther motif. The Richemont-owned brand pursues IP violations aggressively.
What You Can Do
- ✓ Sell authentic pre-owned Cartier items with proof of authenticity
- ✓ Use "Cartier" in tags when selling genuine or compatible products
- ✓ Describe items as "compatible with" or "fits" Cartier products
- ✓ Provide repair, alteration, or cleaning services for authentic items
What You Cannot Do
- ✗ Use the Cartier name or logo on handmade or custom products without a license
- ✗ Create "inspired by" or "dupe" items that reference Cartier in titles or tags
- ✗ Use Cartier imagery, patterns, or trade dress in product photos or designs
- ✗ Claim or imply any affiliation, sponsorship, or endorsement by Cartier
Safe Alternatives
- → Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
- → Create original designs in a similar aesthetic without referencing Cartier
- → Focus on materials, techniques, and style descriptions rather than brand names
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