Using Call of Duty on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Call of Duty, owned by Activision Blizzard/Microsoft, protects the game name, distinctive branding, and franchise elements. The franchise's massive player base generates significant unauthorized merchandise activity.

What You Can Do

  • Sell authentic pre-owned Call of Duty games, consoles, or merchandise
  • Use "Call of Duty" in tags when listing genuine products or compatible accessories
  • Describe accessories as "compatible with" or "fits" Call of Duty hardware
  • Create original gaming-themed art that does not copy protected characters or logos

What You Cannot Do

  • Use Call of Duty names, logos, or character art on unlicensed products
  • Sell fan art featuring recognizable Call of Duty characters or game assets
  • Include Call of Duty in titles or tags for items that are not genuine or licensed
  • Copy or redistribute Call of Duty digital assets, sprites, or music

Safe Alternatives

  • Create original pixel art or gaming-themed designs without using specific game assets
  • Use generic gaming terminology (e.g., "retro game", "adventure RPG") instead of franchise names
  • Design original characters or game-inspired items that do not reference Call of Duty

Check your listings for Call of Duty trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.