Using Burberry on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Burberry actively enforces its brand name, equestrian knight logo, and iconic plaid pattern. The Burberry check is one of the most recognizable patterns in fashion and any reproduction or reference is likely to trigger a takedown.

What You Can Do

  • Sell authentic pre-owned Burberry items with proof of authenticity
  • Use "Burberry" in tags when selling genuine or compatible products
  • Describe items as "compatible with" or "fits" Burberry products
  • Provide repair, alteration, or cleaning services for authentic items

What You Cannot Do

  • Use the Burberry name or logo on handmade or custom products without a license
  • Create "inspired by" or "dupe" items that reference Burberry in titles or tags
  • Use Burberry imagery, patterns, or trade dress in product photos or designs
  • Claim or imply any affiliation, sponsorship, or endorsement by Burberry

Safe Alternatives

  • Use generic descriptive terms (e.g., "luxury-style", "designer-inspired look") without naming the brand
  • Create original designs in a similar aesthetic without referencing Burberry
  • Focus on materials, techniques, and style descriptions rather than brand names

Check your listings for Burberry trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

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Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.