Using Animal Crossing on Etsy: Trademark Guide for Sellers

High Risk

Last updated: January 15, 2025

Animal Crossing, owned by Nintendo, protects character names (Tom Nook, Isabelle, K.K. Slider), the leaf logo, and distinctive art style. The game's crafting community on Etsy means enforcement is particularly active.

What You Can Do

  • Sell authentic pre-owned Animal Crossing games, consoles, or merchandise
  • Use "Animal Crossing" in tags when listing genuine products or compatible accessories
  • Describe accessories as "compatible with" or "fits" Animal Crossing hardware
  • Create original gaming-themed art that does not copy protected characters or logos

What You Cannot Do

  • Use Animal Crossing names, logos, or character art on unlicensed products
  • Sell fan art featuring recognizable Animal Crossing characters or game assets
  • Include Animal Crossing in titles or tags for items that are not genuine or licensed
  • Copy or redistribute Animal Crossing digital assets, sprites, or music

Safe Alternatives

  • Create original pixel art or gaming-themed designs without using specific game assets
  • Use generic gaming terminology (e.g., "retro game", "adventure RPG") instead of franchise names
  • Design original characters or game-inspired items that do not reference Animal Crossing

Check your listings for Animal Crossing trademark issues

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.

Frequently Asked Questions

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Don't wait for Etsy to flag your shop

Scan your listings for policy violations, trademark risks, and compliance issues before they become takedowns.